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After a long break due to a family illness, LEDGER is coming back on a regular monthly schedule, starting in September 2008.

Totally redesigned, with a sharp focus on what you need to do to start your own accounting practice, achieve profitable growth and prosper in a competitive marketplace.

LEDGER is a free monthly e-newsletter full of great ideas to help you earn better fees from your existing clients and win more new clients.

It's exclusive to Accountants in Practice. It's focused, it's creative, it's free, it's totally ethical and it's waiting here for you. Join up today and gain a real competitive edge over your local rivals.

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To see the December 2001 Issue
of LEDGER, click here.

From the June 2002 issue we are publishing LEDGER as an Adobe® Acrobat® Reader® "pdf" file.
Click on the Adobe link below to download acrobat reader, free.

Steve has managed to include very relevant articles, and provided some good advice and tips to go along with them. I found the article on "What makes a client change adviser" in Issue 2 particularly useful.

As a Business Manager I am always on the lookout for advice on the best way to market my firm. Becoming a LEDGER subscriber has been a step in the right direction.

I find the quality of LEDGER to be quite refreshing in the world of spam email and superfluous newsletters from one organisation or another.

Even though LEDGER is produced in Canada, and my firm is located in Australia, I still find the majority of information to be both relevant and interesting, and I very much look forward to future issues.

Thank you Steve for the opportunity to freely subscribe to such a good quality offering.

Colin Imms
Business Manager
Cox Business Accountants
Canberra, Australia.

I would like to congratulate you on the content of LEDGER, Issue 8.

I found your points extremely useful.

Hi Steve

Having recently subscribed to your email newsletter I would like to congratulate you on the content of LEDGER, Vol I, Issue 8.

Is there any chance of the back issues covering the "Jump The Hurdles" article - I am currently rewriting our in house notes re meetings with clients and I found your points extremely useful.

I look forward to hearing from you.

Mike Bulcock, FCA
Partner,
Bulcock & Co
Cheshire, UK.

(Of course, we sent the back issue in question, how could we do anything else with comments like this?)

And another UK subscriber writes...

"Valuable marketing information and inspiration
- I'm finding it extremely useful."

Steve,

Thanks for the newsletters - this is the second one I've received since subscribing and I think they're great! I got wind of your newsletter through another newsletter I subscribe to… Anyway, you are providing valuable marketing information and inspiration.

Breaking down the sales process to understand the customer's view has started to raise questions about my approach to prospective clients - I'm finding it extremely useful.

I'm mailing for a bit of a favour... I've only recently subscribed to this newsletter and the two I've seen are providing valuable information about the 9 hurdles. I would be extremely grateful if you could forward a copy of the newsletter which details the first three hurdles:

• I don't know you
• I don't know your firm
• I don't know what you do
  

Thank you for your inspiration It's all interesting stuff... thanks!

Rich Tye
Newmans
West Midlands, UK

(Again, we sent the back issue requested.)

From Glasgow, UK...

...let me also say how much I appreciate the very practical and 'do-able' guidance you share with us every month. Its a great service.

Robin MacLellan
Cook & Co, Chartered Accountants
Glasgow, Scotland

A subscriber in Kansas, USA writes...

Your tips and advice on your website take everything I've been trying to tell our shareholders for years and puts it in wonderfully clear and direct orders... I'm preparing materials for a firm retreat Thursday - most of your suggestions will be top of the list.

I've been the marketing director for my husband's firm since 1991. I've looked over lots of websites, marketing materials, books and direct mail pieces, even gone to Association for Accounting Marketers meetings. Your tips and advice on your website take everything I've been trying to tell our shareholders for years and puts it in wonderfully clear and direct orders. Just what accountants need to hear and they'll probably believe it now because it comes from another accountant - not just my humble journalism degree....

I'm preparing materials for a firm retreat Thursday - most of your suggestions will be top of the list. Thank you!

Alice Summers
Marketing Director
Summers, Spencer & Cavanaugh, CPAs
www.SSCcpas.com
Lawrence, KS, USA

A subscriber from Tenessee writes...

I love your products, I can't tell you how much
I appreciate your information!

Thank you very much! I am the new marketing person at this firm and need all the help I can get.
I love your products, I can't tell you how much I appreciate your information! Thanks, again!

Cathleen Hite
Davidson & Golden, CPAs
www.davidsonandgolden.com
Brentwood, TN, USA

Great ideas for using voice mail, I was one of those who used to just hang up because I didn’t know how to leave a message that would encourage a return call.

Gina Levy
Regina M. Levy, CPA
Los Angeles, CA, USA

• A concise, quick-and-easy to read newsletter delivered to your e-mail in box
• With at least 3 new marketing ideas that you can apply to your own practice that day
• There are no delusions of grandeur
• Our ideas require no big money outlays
• Just honest-to-goodness, ethical ideas that are inexpensive or free to do
• And, most importantly, they work.