For Accountants.com is the leading authority
on marketing, practice development and practice
management for CPAs, CAs, CGAs, CMAs, ACAs/FCAs
ACCAs/FCCAs, ACEAs and other similarly designated
public accountants around the world. This
site is full of free marketing tips, a free
marketing newsletter, lots of great ideas
on how to win more new clients, get more referrals
and win more new business from existing clients
- for AICPA, CICA, ICAEW, CGA, CMA and ACCA
members and similarly designated Accountants
around the World.
with public accounting firms is not a big
part of what we do... it's the ONLY thing
love your products, I can't tell you
how much I appreciate your information!
you very much!"
Cathleen Hite, USA
find the quality of LEDGER to be quite
refreshing in the world of spam email
and superfluous newsletters from one
organisation or another"
- Colin Imms, Australia
tips and advice on your website take
everything I've been trying to tell
our Partners for years and puts it in
wonderfully clear order."
Alice Summers, USA
ideas for using voice mail, I was one
of those who used to just hang up because
I didn’t know how to leave a message
that would encourage a return call."
Gina Levy, USA
- the last issue of LEDGER.)
McIntyre-Smith has an obvious and
deep-rooted understanding of the problems
facing today's practitioner, such
an understanding that can only come
from having been there himself."
- Steven M. Walker, Canada
MARKETING & PRACTICE MANAGEMENT
2001 LEDGER has been establishing a
stellar reputation as the premier newsletter
for public accounting firms.
month this FREE publication provides
ideas and insights into a wide range
of topics of interest to the practitioner,
such as: starting, growing, buying or
selling your firm, hiring great people,
making more money for your efforts and
also includes a career guide section
for the newer members of the profession
and links to some great career opportunities
and our famous public accounting salary
for the newsletters - I think they're
great! I got wind of your newsletter
through another newsletter I subscribe
to… Anyway, you are providing
valuable marketing information and
Richard Tye, West Midlands, United
me say how much I appreciate the very
practical and 'do-able' guidance you
share with us every month. It's a
Robin MacLellan, Glasgow, Scotland
Welcome. If you've found us via AccountingWEB.com
and are looking for some of our featured
they are, below:
DVD, 'Best Practices For Running Your
Practice' (1 Hour, 50 Mins).
Now! To order, click
McIntyre-Smith's DVD "Best Practices
For Running Your Practice" filmed
during the seminar of the same name
at Credit Valley Golf Club, Mississauga,
offers a host of ideas for getting the
best out of your practice.
is a limited edition DVD available only
on a first-come, first -served basis.
Now! To order, click
DVD, 'Buying An Accounting Firm' (1
Hour, 40 Mins).
Now! To order, click
our new DVD "Buying An Accounting
Firm" Steve shares a wealth of
experience in buying and selling accounting
firms gained during his 12 years in
public accounting and the last 17 years
working as a consultant to accounting
firms. In this time he has brokered
many deals between buyer and seller
and has facilitated many mergers between
public accounting firms.
this DVD he gives you some great insights
into how to best approach buying an
Now! To order, click
highly acclaimed client service program,
'Towards Awesome Client Service' is
Audio CD, 'Quantum Leap' is available
audio CD tells the story of how Steve
added $150,000 in revenues to his practice
'back in the day' - without doing any
extra work or incurring any additional
First 'Printed' Book...
McIntyre-Smith's first book - 'The Succession
Planning Toolkit' published by the Canadian
Institute of Chartered Accountants is
www.cica.ca and check out their online
store at www.Knotia.ca to purchase Steve's highly acclaimed
first 'real' (as opposed to e-book)
here to help you to...
McIntyre-Smith has now been appointed
to the faculty of
The Institute Of Chartered Accountants
out for his PD courses:
- "Marketing For The Modern Practitioner"
Practitioner's Guide To Succession
- Find new (and better) clients
more value-added services to them
clients for longer
far more referrals from them
services into 'products' to provide better
value to clients AND better returns for your
intellectual capital and professional effort
- Work with your existing clients in a better
& different way that's far more fun and
profitable for you
increased leverage of your time (and your
employees' time too)
clients to truly value what you do for them
the power of the internet
a loyal, effective and growth-focused team
into key client frustrations and transform
your practice from a transactional annual
compliance type of firm to a strategic value-added
business mentor that clients come to rely
results should be...
new level of pride in your profession and
higher market value of your practice
growth and prosperity
renewed sense of 'fun' at work
your firm the 'employer of choice' for the
brightest and best talent
local Bankers, Lawyers and other Professionals
see you as THE accounting firm that they want
their clients to use
stress and a lower work load
we work with...
up public accounting firms wanting to get
off to a flying start
firms looking to kick-start some new life
into their marketing program
firms who want to achieve even more
firms who want to 're-invent' themselves
firms who want to introduce a marketing mindset
to their team
impossible? At first glance maybe it does - after
all, it's quite a comprehensive and ambitious
menu - but it's what we help public accounting
firms around the world to do, and very successfully
put, we help you grow your practice in a highly
profitable and enjoyable way, without spending
a fortune in the process - we don't have a $30,000
'product portfolio' to sell you, just great ideas
and a proven system that works. And we've been
doing it for over eleven years!
and thanks for stopping by.
our name implies, we only work with people like
you - CAs, CPAs, CGAs, CMAs, ACAs, ACCAs and similarly
designated professionals around the world in public
accounting firms - helping you to win more new
clients, earn higher fees from your existing clients,
and develop your practices in ways that provide
you with both a better income and a better lifestyle.
you just want some free tips to help you grow
and maybe buy the odd ebook or two, that's fine
by us. If you just want to subscribe to the industry-leading
free marketing newsletter for public accounting
firms (LEDGER) that we produce, that's fine too.
But if you really want to see your practice EXPLODE
(well, grow substantially) then we have a genuine
proven program that will help you achieve exactly
Whatever it is that you're looking for to help
you grow your firm, I promise you it's here. You
might not know what it is right now, so please
take the time to really explore this site, as
there is so much for you to review.
our published articles in The Bottom Line and
on AccountingWEB.com, to our monthly free tips
pages. From our free newsletter, LEDGER, to our
comprehensive range of electronic books, and from
our consulting and coaching services to our unique
client service program, 'Towards Awesome Client
Service' there is something for everyone.
also help 'nervous net newbies' to get their firm
on the web for the first time and even have some
of them selling information products on-line -
making money while they sleep!
do we do this?
working with us, you gain access to a comprehensive
range of marketing services for public accounting
firms, from 'high-level' strategic planning, through
to 'hands-on' practical assistance to help you
win more new clients, keep the ones you already
have for longer and earn a better income from
them - helping you to enjoy your professional
work once again.
specifically, this includes - but is not restricted
to - the following:
a strategic approach to managing and marketing
a marketing strategy, SWOT analysis &
a marketing plan for your firm
you implement the marketing techniques recommended in the plan
you get on the 'net, or get better results
from your web site if you already have one
coaching in marketing and selling skills for partners and senior staff
and writing marketing materials such as
brochures, adverts and web site content
newsletter and e-newsletter content to
generate interest in your services
you provide an 'awesome client service' experience to your clients
systems and techniques to generate quality
referrals in volume
the brightest and best talent to help
you service your clients
business is built upon the following seven key
- Integrity - Doing the right thing, even if no-one is
- Honesty - Conducting our business in a totally honest
and professional manner and expecting the
same in return from our clients.
- Reliability - Being there for you when it's convenient
for YOU, not necessarily for us. You are the
reason why we are in business, we never forget
For Money - Providing a high quality
service that adds tremendous value to your
- Responsibility - Taking full responsibility for our actions
and being fully accountable to you, our client.
- Diligence - To keep on keeping on, even against the
odds, to provide you with what you need to
make a success of your Accounting firm.
Service - We believe that the reward
for a job well done is the opportunity to
do more. As creators of the 'Towards Awesome
Client Service' program, you should expect
nothing less from us than first class service.
of our consulting work looks at the structure
of your practice, potential for increased
leverage by better utilizing staff resources,
who you are presently marketing to - and with
what results, and who you should be marketing
to (these are often not the same groups) for better
Then, we help you to formulate an overall strategy aimed at improving the return on your investment
of marketing dollars (and time), and design (usually
on a tailor-made approach) practical tools to
help you achieve your objectives.
we can then be retained to help you implement
these new resources to work towards building
the practice you really wanted to build.
We have produced a series of books based
on our experiences, with detailed 'how-to' information,
aimed at getting you off on the right track.
don't pretend to have all the answers, nobody
should be so misguided as to think they know it
all, but we have worked in the accounting field
for over 23 years now, so our president, Steve
McIntyre-Smith, does have a real insight into
the common problem areas that most practitioners
face, having been a staff member, a partner and
then a sole practitioner in public accounting
himself for many years.
give you a no-cost, no-risk taste of our materials,
we present two free ebooks that you can download
now, without cost or obligation, to help you assess
our knowledge-base and help you to determine whether
you might benefit by engaging us at a later date
or purchasing our new audio CD 'Quantum Leap'
or some of the e-books we have published...
free newsletter, LEDGER, is now read by almost
11,000 public accountants around the world every
month, and complimentary comments keep coming
in from readers. If you don't yet receive LEDGER,
why not sign up to get your own copy delivered
every month while you are here?
our site. Take advantage of the free materials
available, and come back every month, as we update
our 'free tips of the month' page on the 1st of
point your mouse over any of the topics of interest to you in the menu bar at the top of each page
and look at the drop-down menus that appear. Place
your mouse over a topic of interest and you'll
see it changes colour. Click on the changed page
title and you will be quickly taken to that part
of the site.
questions? Feel free to contact me at: firstname.lastname@example.org or call me at 905-842-2284.
J. McIntyre-Smith Ph.D, MIDM
President & CEO, MFA Group
Proud To Be Working
find out more about this program, click on
the logo to go to the
'Towards Awesome Client Service' web site.
MFA Group Inc. All rights reserved.